Why I think Framer is going to dominate the website builder space

Framer’s Foundations in HTML & CSS

At its core, Framer adheres to the fundamental principles of HTML and CSS, rather than abstracting them away. Unlike other website builders that prioritise accessibility for non-designers—often at the expense of structure—Framer maintains a direct relationship with the underlying web technologies. This approach keeps it remarkably scalable and flexible, allowing those with a coding mindset to intuitively understand how each UI element translates into CSS. The result? A system that remains both powerful and predictable, rather than descending into the inevitable mess that comes with over-simplification.

Relentless Feature Development

Framer’s pace of innovation is, frankly, relentless. New features are shipped at a rate that would put most competitors to shame, continuously expanding what’s possible within the platform. This level of iteration suggests not just ambition, but a deep commitment to refining the product in response to both user needs and broader industry trends.

A Battle-Tested Evolution

Framer didn’t start as a website builder. It began life as a UI tool for motion design before pivoting into its current form—raising funding, weathering the challenges of reinvention, and emerging stronger for it. That kind of resilience tends to lead in only one direction: market dominance. A team that has fought its way through multiple transformations is unlikely to be easily deterred.

Explosive Growth, Understated Metrics

Framer’s growth has been nothing short of remarkable. While web usage statistics can sometimes be taken with a pinch of salt, W3Techs estimated that 0.03% of the web was built using Framer in 2024. That figure now stands at 0.1%—a seemingly small number, but in relative terms, an extraordinary rate of expansion. Growth like that doesn’t happen by accident; it’s the result of a product that’s not only gaining traction but doing so at a pace that suggests it’s far from reaching its ceiling.

A Community-Centred Ecosystem

Framer isn’t just building a tool; it’s actively shaping an ecosystem that rewards its users. The introduction of templates, plugins, and creator-linked affiliate marketing demonstrates a clear intent: to help designers and developers monetise their work. By fostering a thriving creator economy around its platform, Framer ensures not only its own growth but also that of those who invest their time and expertise in it.

The AI Factor

AI-powered site generation is already a reality within Framer, but the implications go far beyond simply generating layouts. Imagine a future where templates, plugins, and configurations are intelligently installed and customised based on nothing more than a prompt. This isn’t just about convenience—it’s about lowering the barrier to high-quality web design while keeping Framer’s core philosophy intact.